yellow backie

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Last Updated on November 5, 2020

Amsterdam has nearly everything unique that you’ll appreciate laying your eyes on. From an elaborate canal system to narrow houses with facades of their kind, the Netherland’s capital is rich in a laudable artistic heritage. With a rich culture incomparable to what you’ve probably seen in other countries and cities around, Amsterdam is, genuinely, a tourist attraction to visit.

Touring the City on a Bike 

In 2015, Yellow Bike NL, a bicycle rental company in the country’s capital, organized a good mode of transport for tourist to the city. The company dubbed the campaign Yellow Backie. As a creative way to market the company by building public relations (PR), the program paid off quite well.

How the Program Worked 

Amsterdam has grown to become of the most frequented tourist destination in Netherlands. With beautiful places to see, and special activities to take part in (skiing, for example), Amsterdam gets so many foreign visitors from time to time. You can see now how Yellow Backie, a program designed to target tourists came into the picture and paid for Yellow Bike.

But how did it work?

If you wanted to tour the city on a bike, all you had to do is to spot a bike with a yellow backseat. Then, you’d have to shout Backie, hop onto the yellow back bike seat and get a ride around the city. Tourist got the opportunity to ride to different parts of the city with locals.

Did this Program Work Well? 

First things first:

Yellow Bike had an attractive marketing approach here. And yes, the program worked so well in their favor. The reason is, instead of renting bikes at a certain rate, they rented them out at zero cost. This was a great way to grab the attention of locals as well as that of foreigners to this region.

While you would never try a marketing approach of this kind, it’s a great idea. In fact, only few bike rental businesses give away free products as way to promote their dealership, not to mention free services to tourists.

What is Yellow Bike up to Today? 

The company is still in the business, renting out bikes to locals as well as tourist who would like to tour Netherland’s capital city.

Today, the brand provides a 4-hour bike tour for countryside, a 3-hour bike ride within the city, small city bikes for 2-hour tour, and a 1.5-hour bike tour for the new arrivals to Amsterdam. Also, they provide bike rental service to tourists and locals for 24 hours for just 12 pounds.

What is is a special resource for budding bike enthusiasts. Built by a long-time cyclist for bike lovers, this website provides up to date information on bikes, including product information, buying guides, and informational guides. So if you’re looking for a reliable bike site that you can trust, is for you

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Harold Whitford

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About the Author

My name is Harold Whitford, a husband, father, and avid cyclist with a Bachelor’s degree in Sports Management from the University of Delaware. Having been in the industry for more than 15 years, I have a number of the road race and national time trial championships in my bag.

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